Miss Lady Lox

There’s something exciting about starting with a blank sheet of paper, especially when it’s for a brand-new product.

We were trusted to develop the identity for a new range of aftercare products aimed at the growing hair extensions market. From the earliest concepts through to the final branding and packaging, we were involved from day one, helping shape not just how the products looked, but how they would be recognised on the shelf.

The market was becoming increasingly crowded, so it was important to create something that felt fresh, confident and easy to spot. We explored a number of creative directions before developing a distinctive brand that could grow into a complete product range.

Watching a new idea evolve from rough sketches into finished packaging is always rewarding. It’s even better when a client trusts you to take the lead and bring their vision to life. Those early conversations, the first concepts and seeing the products become reality are what make projects like this so enjoyable.