Helly Hansen

It’s always a privilege when a global brand trusts you with its work, and that’s exactly what happened with Helly Hansen.

We worked across a range of projects, designing product literature, in-store point of sale and retail graphics that helped bring the brand to life in different environments. Every piece had to feel unmistakably Helly Hansen while working just as hard on a shop floor as it did in someone’s hands.

One of the highlights was creating the identity and external branding for Helly Hansen’s sponsorship of the Watersports Centre at Salford Quays in Manchester. Seeing the work move from screen to large-scale signage, where thousands of visitors would experience it, was especially rewarding.

It’s the sort of project we love. Taking an established global brand, respecting everything that makes it recognisable, then finding ways to apply it across different formats without losing what people already know and trust.