Wilcox – Private Chef
Some businesses are built around a product. This one is built around a person.
Andrew trusted us to get on with the job, creating a new personal identity, a personality-led website and a promotional short film that reflects the experience he offers.
If you’ve eaten Andrew’s food, you’ll know. Beautiful ingredients, cooked with confidence, served without any fuss. It’s exceptional, but never showy. That became the starting point for everything we designed.
Rather than focusing on fine dining clichés, we wanted the brand to feel like Andrew himself. Relaxed, welcoming and quietly confident. The website gives people a genuine feel for what to expect, whether they’re planning an intimate dinner, a celebration with friends or a long Sunday lunch. The short film brings that experience to life in a way words never quite could.
Projects like this are always enjoyable because you’re not just designing for a business. You’re helping tell someone’s story. Andrew trusted us to do exactly that, and we’re pretty proud of where we ended up.
"Putting your own name above the door is a little daunting, so finding someone who understands you is really important. Andy just got it. He didn't create a brand that looked impressive for the sake of it. He created something that genuinely feels like me. The website and film capture not just my food, but the whole experience I want people to have when they invite me into their home. I couldn't have asked for a better result."
