Ryan & Gilbert

Some projects begin with a brief. This one began with a story.

Ryan, the founder of London-based Ryan & Gilbert, came to us with an idea inspired by a watch his grandfather, Gilbert, had given him. It had belonged to his own father before that, making it a genuine family heirloom. Engraved on the back were the words, “Make the Most of your Time.” That simple message became the heart of everything that followed.

Our job was to create a brand that respected that heritage while feeling completely at home in the modern watch market. We wanted the identity to carry the same sense of craftsmanship, longevity and understated confidence as the watches themselves.

The finished brand feels timeless without looking nostalgic. It tells the story of where the company came from while giving Ryan & Gilbert a distinctive identity that could grow with the business for years to come.